Senior CRM Consultant

Job description

**Company description**

Powered locally and aligned globally, Publicis Production EMEA Hub forms the regional backbone of Publicis Production.

With over 1.200 talented professionals based in the Czech Republic, Bulgaria, Hungary, Poland, the UK, and Mauritius, we enable smarter, faster, and more connected content delivery for global brands.

Our integrated capabilities include post and primary production, versioning, commerce, web development, CRM, and language services.

As part of the global Publicis Production network, our mission is to transform production into a true growth driver.

By combining tech, data, automation, and AI, we deliver intelligent content at scale.

We are proud to power Publicis Groupe’s ambition to build the world’s best global integrated production offering.

**Overview**

In this role, you will work as a strategic consultant focusing on CRM and MarTech areas.

You will engage with clients to understand their needs, design tailored strategies, and provide expert guidance throughout project lifecycles.

Your primary focus will be on pre-sales activities (60%) while also supporting project delivery (40%).

You will act as a subject matter expert in CRM platforms, particularly Salesforce Marketing Cloud, and contribute to our MarTech practice development.

**Pre-sales activities (60%)**

+ Respond to sales leads and engage with potential clients to understand their CRM and MarTech needs.
+ activities and client presentations, showcasing our CRM/MarTech capabilities.
+ Develop proposals, solution architectures, and business cases aligned with client KPIs and objectives.
+ Act as a subject matter expert during sales conversations, translating technical capabilities into business value.
+ Collaborate with the sales team to identify opportunities and qualify leads.

**Client Strategy And Consulting**

+ Design and propose MarTech and CRM strategies tailored to client business objectives.
+ Develop high-level solution architectures incorporating CRM platforms, marketing automation, and customer data management.
+ Prepare project documentation including functional and non-functional requirements for delivery teams.
+ Provide strategic recommendations on technology stack, platform selection, and integration approaches.

**Project Consulting And Delivery Support (40%)**

+ Act as a MarTech consultant across all project phases: discovery, implementation, and optimization.
+ Provide strategic guidance and advisory during project delivery.
+ Participate in audits, identify areas for improvement, and recommend solutions to emerging challenges.
+ Ensure alignment between client expectations and delivered solutions.

**Knowledge Sharing And Market Presence (Nice To Have)**

+ Stay up to date with MarTech and CRM industry trends.
+ Contribute to internal knowledge sharing and best practices.
+ Support external representation activities such as conference presentations, articles, and case studies when appropriate.

**Qualifications**

1.

Hands-on experience with Salesforce Marketing Cloud (SFMC) - implementation, configuration, and strategic consulting.
2.

Working knowledge of additional CRM platforms (e.g., Salesforce Sales/Service Cloud, Microsoft Dynamics, HubSpot) and high-level understanding of CDP platforms (e.g., Segment, Tealium, Adobe Real-Time CDP).
3.

Strong background in sales and pre-sales activities - lead qualification, pitching, proposal development, and solution architecture design.
4.

Proven experience in MarTech consulting across project lifecycle (discovery, implementation advisory, optimization).
5.

Ability to develop client-facing strategies and architectures that align marketing technology with business objectives and KPIs.
6.

Excellent communication and presentation skills in both Czech and English, with ability to translate technical concepts for business stakeholders.
7.

Strong analytical and problem-solving capabilities - identifying client challenges, proposing solutions, and driving successful outcomes.
8.

Understanding of MarTech ecosystem and industry trends – marketing automation, customer data platforms, personalization, and digital transformation.

**Additional information**

**We can offer You:**

+ Great team of friendly colleagues always happy to share their professional know-how and offer a helping hand.
+ International environment yet without a complicated hierarchy where a daily direct approach to the management is possible.
+ High level of independence and freedom to show your talent, deliver meaningful results, and come up with innovative ideas.
+ Playing a recognized and respected role on global projects for top Client(s) within the informal, result-oriented digital culture team.
+ Priority is given to Your professional development and education, certifications, and training.

Opportunity to learn and grow, especially within the data, digital marketing, and international cooperation domains.
+ Using tools that only the biggest global players and a limited number of people do.
+ New great offices near Palmovka (DOCK in IV), full of friendly people, dogs, snacks, and anything you need to be happy at work.
+ Flexibility to choose and mix remote and office work, 5 weeks of holidays, and several “My Days” for personal time.
+ Publicis Care benefit scheme to choose from, including meal allowances and pension or life insurance contributions, as well as compensation for incapacity for work, a MultiSport card, stays at the company cottage, and other benefits.

_At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability._

Required Skill Profession

Other General